Digitalization of Corporate Communications
A multi-stakeholder approach
The forced confinement caused by the COVID-19 health crisis has required companies to change their production dynamics, digitalizing workplaces, abandoning physical spaces and infrastructures, focusing on promoting remote work, as well as mechanics and dynamics of organizational communication exchanges with their different stakeholders through digital channels, in order to maintain their production processes and improve efficiency in this new and changing scenario. However, given the situation’s urgency, the digitalization process has not been gradual. From one day to the next, organizations have had to opt for these mechanisms to give continuity to their productive activities and business plans. This has meant, among other things, that internal stakeholders of the organizations have had to bear, in many cases, labor costs while getting used to the dynamics of remote work and sharing physical space with family members.
Romero-Rodríguez, L.M., & Castillo-Abdul, B. (2023). Digitalization of Corporate Communications: a multi-stakeholder approach. Corporate Communications: An International Journal, 28(2), 176-179. https://doi.org/10.1108/CCIJ-03-2023-173
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